MuchFACT Signs On for Two-year Sponsorship of Video of the Year JUNO Award

A foundation to Assist Canadian Talent

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Toronto, ON (February 7, 2012) – MuchFACT (A Foundation to Assist Canadian Talent) is pleased to announce a two-year sponsorship of the JUNO Award for Video of the Year, beginning with the 2012 JUNO Awards. MuchFACT is the groundbreaking music video, EPK, viral video and website production fund, exclusively sponsored by MuchMusic and MuchMore, divisions of Bell Media.

“MuchMusic and MuchMore would like to congratulate all the nominees in the Video of the Year category,” said Neil Staite, Vice-President and General Manager, Music and Entertainment, Bell Media. “Since 1984, MuchMusic and MuchMore have provided over 64 million dollars to over 5,300 projects via MuchFACT. We look forward to continuing to assist Canadian talent with the creation of content that promotes them both at home and abroad.”

“MuchFACT is proud to sponsor a JUNO Award category celebrating the accomplishments of both music and film production,” said MuchFACT Chairman David Kines. “It’s always been our mission to nurture and shine a spotlight on the Canadian music industry, and there’s no bigger stage for this than the JUNO Awards.”

MuchFACT has helped to launch the careers of a majority of Canada’s most prominent musicians including Feist, Nelly Furtado, k-os, Céline Dion, Barenaked Ladies, The Tragically Hip, Sam Roberts, Arcade Fire, and k.d. lang. MuchFACT has also had great impact on developing Canadian directors, many of whom have gone on to direct award-winning music videos, as well as feature films and documentaries, MuchFACT-funded director Wendy Morgan’s music video for Gnarls Barkley’s "Going On" was named in TIME Magazine's list of the “30 ALL-TIME Best Music Videos”. As well, MuchFACT funded director Little X has been noted for his visually distinctive music videos for such artists as R. Kelly, Usher, Kanye West, Jay-Z, Korn, Nelly Furtado, and Sean Paul.

** Media Note **– Download photos for the 2012 JUNO AWARDS at

About MuchFACT:
MuchFACT (A Foundation to Assist Canadian Talent) is the groundbreaking music video, EPK, viral video and website production fund, exclusively funded by MuchMusic and MuchMore, divisions of Bell Media. Established in 1984 to increase the number of quality music videos produced in Canada. It was also concurrent with the launch of MuchMusic which committed a percentage of its gross annual revenues to stimulate music video production. MusiquePlus became a sponsor when it launched in 1986, as did MuchMoreMusic in 1998. This also marked the creation of PromoFACT, an electronic press kit and website production fund for Canadian artists, independent record labels and artist management companies. Originally named VideoFACT, the organization changed its name to MuchFACT in September, 2009. Along with the name change, the PromoFACT program expanded to include digital music videos and other digital music-related content intended for viral distribution.

MuchFACT is exclusively funded by

For more information:
Tiffany Ferguson, MuchFACT, 416.642.2365, x221,
Mary Costa, Much MTV Group, 416.384.7702,