Frequently Asked Questions

What’s the maximum I can be awarded for each of the grants? The Video grant awards up to $25,000.00, and Viral Video, EPK and Web grants award up to $3,500.00.

Is MuchFACT the same as FACTOR? Is it the same as Much? No. Even though we have a similar name to FACTOR, MuchFACT is a privatized non-profit organization. We are exclusively funded by Much and M3.

How many applications do you receive each deadline? On average, 350 applications for all 4 programs (Video, Viral Video, Web and EPK).

How long from the submission deadline does it take to get results? And how are applicants notified? We announce the successful applicants for each round, approximately 4-5 weeks from the submission deadline. The results are posted on our website’s News section. As well, successful applicants will be notified in writing.

Is there a sales requirement to be eligible for funding? There are no sales requirements for eligibility to any of our grant programs.

What is the difference between the Video and the Viral Video grant? The Video grant is for a big-budget music video intended for televised broadcast, and the Viral Video grant is for a smaller-budget project intended for innovative online promotion (music videos, interactive videos, in-studio/behind-the-scenes material, etc.).

Who is eligible for the Website grant? Artists, record labels and management companies. While there are many types of music-related businesses, this program’s eligibility is strictly limited to these 3 categories.

I have an existing website, can I apply to upgrade it with your Web grant? Yes, you can use the funding from our Web grant to either create a new website or upgrade your current website.

What genres of music are eligible for funding? We support all genres of music.

Is instrumental music eligible for funding? Yes.

Is music with French-language lyrics eligible for funding? No. Although previously eligible, our program guidelines have changed as funding for this material is now administered by the Harold Greenberg Fund.

How many applications can I submit per round? Each round, artists/bands can apply for a maximum of 1 Video, and 1 Viral Video, Web or EPK (However, you cannot use the same song if you are applying for both Video and Viral Video). Video production companies and directors can apply for as many applications as they would like (as long as they are for different artists/bands).

Can I combine MuchFACT funding with funding received from other grant organizations? Yes, however, you cannot combine MuchFACT funding with any BravoFACT grants. FACTOR has recently made changes to their policies, please contact them directly for any inquiries. As a general rule, you should contact any organizations you have received funding from regarding their policies on combining grants.

I’m a Canadian artist, but I am signed to an international record label that owns my master recordings. Am I eligible for funding? Only songs owned by Canadians (or Canadian-owned companies) are eligible for MuchFACT funding.

What are your Canadian content requirements? Canadian Content (as defined by the CRTC): At least two of the following audio components: ‘M’ Music composed by a Canadian, ‘A’ Artist or principle performer is a Canadian, ‘P’ Performance/production is in Canada and ‘L’ Lyrics are written by a Canadian). As well, at least one of the following production components: Video director is Canadian, production company is Canadian, and Video production facilities are located in Canada. Master ownership of the song you are applying for must be owned by a Canadian or Canadian-owned company. Note: For website production, the designer/programmer must be Canadian.

Can I apply with a completed project? You can begin work on a project before applying (shooting the Video/Viral Video or EPK before-hand is fine), however it cannot be completed before our jury deliberates (which usually takes place 4-5 weeks from the submission deadline).

Can I shoot my video outside of Canada? Yes. As long as the Canadian content requirements are met for the project (in this case, you would need to use a Canadian director or Canadian production team).

Can I work with an international director? Yes. As long as the Canadian content requirements are met for the project (in this case, you would need to use a Canadian production company or Canadian production facility).

Can I work with an international production crew? Yes. As long as the Canadian content requirements are met for the project (in this case, you would need to use a Canadian director or Canadian production facility).

Can I submit an application with a non-Canadian cover song? Yes, as long as the artist and production are Canadian.

Can you put me in touch with someone who can help with the application (production companies, grant-writers, etc.)? While we can’t give provide specific recommendations, we are more than happy to supply you with a list of production companies and grant-writers that regularly apply for our programs. Up-and-coming production companies are OK to apply with and development of such companies is supported.

Do I need a manager/agent/record label/distributor to apply for MuchFACT? No. We accept applications from independent artists/bands and up-and-coming management companies and record labels.

Do I have a better chance of receiving a Viral Video grant than a full Video grant if I have never applied before? The Viral Video is more geared towards up-and-coming artists, and because this is a smaller grant we are able to award more applicants each round.

I have an outstanding project I was funded for, can I apply for another grant in the meantime? You must complete your outstanding project before you can apply again for the same program you received funding for. However, you can still apply for a grant in one of our other programs.

What are donated services? How do I display them in my budget? Donated Services refers to discounted or services free of cost. Up to 50% of your total budget can be donated services (and must be included in your Production Budget). For example, if a director usually charges a $1,000.00 fee, but they are giving you a 25% discount, $750.00 would go in the CASH field of the budget (as this is what you will actually be paying for), and $250.00 would go in the DONATED field of the budget (as this is the true dollar value of the discount they are giving you on their services).

Can I add an updated MP3 or support attachments to my application after the submission deadline? We are unable to add-to or edit applications once the submission deadline passes. This is why it is important to carefully review your application and ensure all necessary information and attachments are included before submitting

Do you review director’s reels? No, we do not. However, you are welcome to include examples in your application (links to work online, etc.). Viewing these materials is at the jury’s discretion..

How does MuchFACT decide who is awarded funding for music Videos and Viral Videos? The decision to fund a Video (or Viral Video) is based on the individual project. Specifically, the strength of the song and the treatment/concept (something creative, complimentary to the song, and financially achievable). The point of the program is to develop the artist’s career and the jury looks for projects that are marketable. You need to pick a catchy single that really speaks to your audience.

How does MuchFACT decide who is awarded funding for Website and EPK production? These programs are selected based on the artist’s previous achievements and current activity and are intended to continue their upward momentum. The jury looks for artists who have already established themselves and who have created some ‘buzz’ surrounding their current developments (new album, tours, press and publicity, etc.).

What makes one application stronger than another? With any financial proposal, being detail-oriented and professional is essential. The impact of the content is what drives our decision-making process.

Why was my application withdrawn? Applications that do not include all mandatory information and attachments will be withdrawn from eligibility. It’s important to remember withdrawn is different than declined. A withdrawn application can be re-submitted for a future deadline.

Do you provide feedback or critiques for unsuccessful applications? No. Due to the amount of applications received each deadline, specific feedback is not offered.

Why did I not receive funding? Our program is jury-based and decisions are made through voting. The jurors weigh the strength of the content for each application and make their decisions accordingly. It’s also important to remember we fund projects for artists in all genres of music, at every level of an artist’s career on a national scale. Therefore, the program is extremely competitive.

Can I apply for a Video grant with a song I was previously declined for? Can I apply with a remix? No. For both our Video and Viral Video programs you can only apply once with each song (remixes included).

Can I apply for a website grant with a song I was previously declined for? Yes, the website program differs from our Video and Viral Video program in this regard. Even if you are not awarded the Web grant, you can re-apply using the same song.

If I was declined for a full Video grant, can I submit the same song for a Viral Video? Yes, if a song is declined for the Video grant, it is still eligible for the Viral Video grant (and vice-versa).

Who owns the rights to the video? This is determined by the copyright owner of the music and production team. MuchFACT and/or Much do not own the rights to the video, nor do we assign them.

Do I need insurance for my shoot? It’s not mandatory for our program, but we strongly recommend it.

Because I’m funded by MuchFACT, will I get rotation on Much? Much has their own programming committee for deciding which videos they will broadcast. As it is required that MuchFACT funded Videos and Viral Videos are submitted to Much, they will be considered with all other videos they receive and review.

If I have any further questions, how should I contact you? You can reach us via email at

Please let us know if there are any questions you feel we should add to this list. Thanks!

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